• The ad intrigues her. She wants to find out more about this person whose words bring a bloom to her cheeks, make her blood fizz, and set her off daydreaming.

• The ad speaks to her, personally. "Hey, this is me, he's looking for me!"

• The ad illuminates an overcast winter day, makes her laugh, fall silent, then dissolve in tears.

• The ad presents the type of fellow she would seriously consider for a long term relationship as a lover, a mate, a friend.

• The ad comes into her life at just the right time, just when she's looking for someone like you. Fortune smiles.

• For no particular reason she can put a name to. It just feels right.